A Google AdSense account is required to sign up for a Google Ad Manager account, even if you plan to only serve direct-sold ads on your site. Please follow these steps to sign up and get approved for a Google AdSense account.

If you already have an active AdSense account, you can jump to Ad Manager Sign-up section.

Sign up for AdSense

  1. To sign up for AdSense, click the “Get Started” button on this page.
  2. Log into Google using a Google-affiliated email address. This must be a Google-affiliated address.
  3. Complete the information for your site URL and country. Accept the Terms & Conditions.
  4. Click “Start using AdSense”.
  5. On the next screen, click the “Enter Information” on the “Payments” box and enter the appropriate information for your publication. Reminder, even if you don’t plan to actually serve AdSense ads on your site, this is still a required step for Google to verify your business.
  6. No other steps within the AdSense dashboard are needed. Now, go to your WordPress dashboard of your website and navigate to Google Site Kit.
  7. Click “Settings” and choose “Connect More Services”.
  8. Choose “Set up AdSense”. Leave the toggle activated and click “Continue”. This places the required code on your site in order for Google to approve your domain. The approval process takes anywhere from 24 hours to two weeks.

A few things you should know

If you don’t already have a Google Ad Manager (GAM) account when coming to Newspack, there are a few things you should know.

  • You need a Google AdSense account to get a Google Ad Manager account. You need this even if you don’t intend to run programmatic ads.
  • Google AdSense approval is not guaranteed and depends on some factors that Newspack and you are not able to control.

If you have a current live site: You should apply for AdSense as soon as possible. Doing this will require you to add some code to your current live site. Your TAM can make some recommendations for how to add this code but we cannot add the code ourselves.

If you are a new publication or you are changing your URL when you launch at Newspack: You will need to wait to apply for AdSense until you launch on Newspack. To be approved for Google AdSense, your website must be six months old and have a minimum of 4,000 unique visits per month. There are some additional options we can offer you for displaying direct-sold ads during that time. Your TAM will let you know what we recommend during your alignment call.

If you are using a shared GAM account or your hosting provider is providing ad management to your site, you will need to apply for your own GAM account.  Any direct sold ads can be manually migrated over, but historical data and stats will be lost.  

Ad Manager sign-up

Once approved for AdSense, you are eligible to sign up for a Google Ad Manager account. Start on the Ad Manager contact page and make the following selections:

  1. “Web or video publisher”, then click Continue
  2. 0-1 Million pageviews
  3. Select second and/or third feature option (“A platform to manage your direct deals” and/or “A platform to manage third party network competition”)
  4. “Yes” to having an existing AdSense account
  5. “News & Publishing” as the industry
  6. Select your region and click “Save & Continue”
  7. Click “Sign up for Ad Manager”
  8. Sign in using the same email address affiliated with your AdSense account

Please add newspack@a8c.com as an Admin to your Ad Manager account by navigating to Admin > Access & authorization > New user

Support Home

On this page

Advertising Table of Contents