The Global Ad Placement can be used to place ads from Google Ad Manager or Broadstreet in predefined locations throughout the site.

Pre-defined ad locations

The pre-defined ad locations in the Newspack Themes are:

Global: Above Header: Places a banner ad fully above your theme’s header.

Global: Below Header: Places a banner ad fully underneath the theme’s header, above the content and sidebar.

Global: Above Footer: Places a banner ad fully above the theme’s footer, after the content and sidebar.

Sticky Footer: Places a banner ad in a container that sticks to the bottom of the viewport, and can be dismissed by the reader for the current page view. The size of the banner is restricted to a maximum height of 100px. If this slot isn’t filled, the sticky container won’t render.

Sidebar: Places ad units at the top and bottom of the sidebar, sandwiching the other widgets you’ve chosen for the sidebar. The “stick to top” function applies to the bottom sidebar placement, allowing it to be sticky/locked in place as the reader scrolls.

Slide-Out Sidebar: Places a banner within the slide-out menu, if this menu is enabled.

Footer: Places a banner within the footer of the site.

Above Copyright: Places a banner above the copyright, below the footer.

Article Above Content: Places a banner before the first paragraph of the article.

Article Below Content: Places a banner after the last paragraph of the article.

Inserted Ad Positions: Places banner ads within article content based on the settings within Dashboard > Advertising > Display Ads > Placements.

Assigning an ad unit to a location

  1. Navigate to Dashboard > Newspack > Advertising.
  2. Select the Placements tab in the top navigation.
  1. Toggle on a location/placement where you would like the ad to display. For example, if you wanted an ad to display above your site’s header on all pages, you would toggle on Global: Above Header.
  2. You must then assign an ad unit to that placement. Select the “Placement Settings” icon to the right and a modal will appear, allowing you to choose which ad unit you would like to use in that placement. You can choose a GAM ad unit or a Broadstreet ad zone, depending on your connected ad server.
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