Every integration in Audience Management can send a selection of reader fields to the connected service, where they can drive segments, automations, and reports. This page lists each field, what it holds, and when it changes.
To choose which fields an integration sends, go to Audience → Integrations, open the integration, and use the outgoing fields list in the Outbound section. Each integration keeps its own selection. Fields marked New in that list were added or renamed in the current set of fields.
How fields reach the integration
- The integration receives each field under the name shown here, with the integration’s Metadata field prefix in front. With the default prefix, Registration Date arrives as
NP_Registration Date. ActiveCampaign matches fields by personalization tag instead; see the ActiveCampaign page. - A field is sent only while it is enabled for that integration. Disabling a field stops future updates; it does not clear the value the service already holds.
- A reader’s fields are recalculated and sent together whenever a sync runs for that reader. Syncs run on registration, login, checkout, subscription and donation changes, newsletter list changes, and during a backfill.
- A field that does not apply to a reader is sent empty, which clears the value at the service. The exceptions say so below.
- Dates are written as
YYYY-MM-DD HH:MM:SSin the site’s timezone.
Identity
| Field | What it holds | Example |
|---|---|---|
| First name | The reader’s first name. | Claudiu |
| Last name | The reader’s last name. | Lodromanean |
| The reader’s email address. | claudiu@example.com | |
| Account | The reader’s WordPress user ID. | 323 |
| User Role | The reader’s WordPress role. | subscriber |
| Verified | 1 once the reader has verified their email address, 0 before. | 1 |
| Connected Account | The single sign-on service the reader registered or connected with. Sent only when there is one, so an existing value is never cleared. | google |
Registration
Registration fields are set once, when the account is created, and stay as they are afterwards.
| Field | What it holds | Example |
|---|---|---|
| Registration Date | When the reader created their account. | 2022-09-19 14:30:00 |
| Registration Page | The page where the reader registered. Sent only when it was recorded. | https://example.com/newsletter |
| Registration Strategy | How the reader registered: registration-wall, newsletter, checkout, popup, manual, or a single sign-on provider such as google. | registration-wall |
| Registration UTM Source | The utm_source recorded at registration, or read from the registration page address. | facebook |
| Registration UTM Medium | The utm_medium recorded at registration. | social |
| Registration UTM Campaign | The utm_campaign recorded at registration. | spring2024 |
Engagement
The payment fields in this group look at the reader’s most recent completed order of any kind, subscriptions and donations included, so they change with each completed payment.
| Field | What it holds | Example |
|---|---|---|
| First Visit Date | The reader’s first visit to the site, recorded before they registered and never overwritten. | 2025-01-05 09:12:00 |
| Last Active | When the reader was last seen on the site. | 2026-03-05 18:40:00 |
| Paywall Hits | How many times the reader has reached a metered paywall. 0 when never. | 3 |
| Favorite Categories | The category names the reader engages with most, by frequency, separated by commas. | Politics,Climate,Local |
| Last Payment Page | The page the reader checked out from on their most recent completed order. | https://example.com/support-us |
| Last Payment UTM Source | The utm_source on the most recent completed order. Empty when that order carried none, which is usual for a renewal. | email |
| Last Payment UTM Medium | The utm_medium on the most recent completed order. | newsletter |
| Last Payment UTM Campaign | The utm_campaign on the most recent completed order. | year-end-2024 |
| Lifetime Total Paid | Everything the reader has paid through the site, subscriptions and donations included. | 120 |
Subscription
These fields need WooCommerce Subscriptions and cover non-donation subscriptions only. They describe the reader’s current subscription: the most recent active one, or, when none is active, the most recent on-hold, cancelled, or expired one. A gift subscription is passed over when the reader also has one of their own. Subscriptions the reader only belongs to as a group member are not counted.
Because a cancelled or expired subscription can be the current one, its dates, frequency, and amount stay in place after cancellation. Use Subscriber Status to tell the two apart.
| Field | What it holds | Example |
|---|---|---|
| Subscriber Status | The status of the current subscription: active, pending-cancel, on-hold, cancelled, expired, or pending. Empty for a reader who never had one. | active |
| Active Subscription Count | How many subscriptions the reader has active right now. 0 when none. | 2 |
| Subscription Start Date | When the current subscription started. | 2022-09-19 14:30:00 |
| Subscription End Date | When the current subscription ends. Empty while it has no end date. | 2023-09-19 14:30:00 |
| Last Subscription Cancellation Reason | Why the current subscription was cancelled: user-canceled, manually-canceled, or expired. Empty while a cancellation is still pending, and once a newer active subscription takes over. | user-canceled |
| Subscription Billing Frequency | How often the current subscription bills: month or year. | month |
| Subscription Recurring Payment | The amount the current subscription bills each period. | 15 |
| Subscription Next Payment Date | When the current subscription bills next. Empty once cancelled or when nothing is scheduled. | 2022-10-19 14:30:00 |
| Subscription Product Name | The product on the current subscription. | Digital Supporter |
| Previous Subscription Product | The product the reader switched from, when the current subscription came from a plan change. | Basic Access |
| Subscription Coupon Code | The coupon used on the current subscription, or on the order that started it. | freemonth |
| Last Subscription Payment Amount | The amount of the last successful payment on the current subscription. | 15 |
| Last Subscription Payment Date | When that last successful payment was made. | 2022-09-19 14:30:00 |
Donation
These fields need WooCommerce Subscriptions and cover donations only. Recurring donations follow the same current subscription rule as above. When the reader has no recurring donation, Donor Status, the product name, and the last donation fields fall back to their most recent one-time donation.
| Field | What it holds | Example |
|---|---|---|
| Donor Status | Monthly Donor or Yearly Donor for the current recurring donation, with Ex- in front once it is on hold, cancelled, or expired. Donor for a reader with one-time donations only. Empty for a reader who never donated. | Monthly Donor |
| Active Donation Count | How many recurring donations the reader has active right now. 0 when none. | 1 |
| Current Donation Start Date | When the current recurring donation started. | 2023-09-19 14:30:00 |
| Current Donation End Date | When the current recurring donation ends. Empty while it has no end date. | 2024-09-19 14:30:00 |
| Current Donation Frequency | How often the current recurring donation bills: month or year. | month |
| Current Recurring Donation | The amount the current recurring donation bills each period. | 15 |
| Next Donation Date | When the current recurring donation bills next. Empty once cancelled or when nothing is scheduled. | 2023-10-19 14:30:00 |
| Current Donation Product Name | The product on the current recurring donation, or on the most recent one-time donation. | Donate: Monthly |
| Previous Donation Product | The donation product the reader switched from, when the current donation came from a change. | Donate: Yearly |
| Previous Donation Amount | The amount of the donation the reader switched from. | 10 |
| Last Donation Amount | The amount of the last successful payment on the current recurring donation, or of the most recent one-time donation. | 15 |
| Last Donation Date | When that last donation was paid. | 2022-09-19 14:30:00 |
Content Access
These fields describe whether the reader gets past content gates that use custom access rules. They stay empty on a site without such a gate.
| Field | What it holds | Example |
|---|---|---|
| Content Access | Yes when at least one gate’s access rules let the reader through, otherwise No. | Yes |
| Content Access Source | What grants the access, such as a subscription product name, group, or institution, separated by commas. Empty when access is No. | Digital Supporter |
| Content Access Group | The group subscription or institution granting the access, when that is the source. | Acme University |
Legacy fields
Sites that synced reader data before the current set of fields keep sending these, so existing selections and the automations built on them keep working. Each one has a replacement above; enable the replacement, then untick the legacy field once the automations that use it have been updated. Account, Connected Account, Registration Date, and Registration Page carry the same value under the same name in both sets, so they can be enabled from either group.
The payment fields here look at the reader’s current product of any type. That is the active subscription, then the most recent cancelled or expired subscription, then the most recent one-time donation. A field that does not apply to that product is sent empty.
| Field | What it holds | Replaced by |
|---|---|---|
| Account | The reader’s WordPress user ID. | Account |
| Registration Date | When the reader’s customer record was created. | Registration Date |
| Connected Account | The single sign-on service the reader registered with. | Connected Account |
| Registration Page | The page where the reader registered, or the page they were on when they registered. | Registration Page |
| Registration Method | How the reader registered. | Registration Strategy |
| Signup UTM: <parameter> | One field per UTM parameter on the registration page: source, medium, campaign, term, and content. | Registration UTM Source, Medium, and Campaign |
| Referrer Path | The page the reader came from when they submitted a signup or donation form. | No replacement |
| Newsletter Selection | The newsletter lists the reader is subscribed to, by name. Left untouched, never cleared, when the lists cannot be resolved. | No replacement |
| Membership Status | A donor label for donations, the subscription status for other subscriptions, or Donor or customer for a one-time order. | Subscriber Status, Donor Status, and Content Access |
| Payment Page | The page the reader checked out from on the current product. | Last Payment Page |
| Payment UTM: <parameter> | One field per UTM parameter on the current product’s order. Each parameter the order lacks is sent empty. | Last Payment UTM Source, Medium, and Campaign |
| Current Subscription Start Date | When the current product started. | Subscription Start Date and Current Donation Start Date |
| Current Subscription End Date | When the current product ends. | Subscription End Date and Current Donation End Date |
| Subscription Cancellation Reason | Why the current product was cancelled. Not sent while a cancellation is pending. | Last Subscription Cancellation Reason |
| Billing Cycle | How often the current product bills. | Subscription Billing Frequency and Current Donation Frequency |
| Recurring Payment | The amount the current product bills each period. | Subscription Recurring Payment and Current Recurring Donation |
| Next Payment Date | When the current product bills next. Left as it was after a cancellation. | Subscription Next Payment Date and Next Donation Date |
| Product Name | The product on the current subscription or order. | Subscription Product Name and Current Donation Product Name |
| Last Payment Date | When the last successful payment on the current product was made. | Last Subscription Payment Date and Last Donation Date |
| Last Payment Amount | The amount of that last successful payment. | Last Subscription Payment Amount and Last Donation Amount |
| Total Paid | Everything the reader has paid through the site. | Lifetime Total Paid |