A call to action that pops up or appears inline in a story is called a prompt. And a campaign is a collection of prompts, generally organized for a specific goal.
Using the Campaigns tool, you can preview, activate, or deactivate prompts in bulk. Think of campaigns as buckets that contain one or more prompts. For example, you may choose to create a campaign for “everyday” prompts, another campaign for alternative prompts, and a third campaign for prompts meant to run during a specific event, such as a pledge drive.
You can assign prompts to more than one campaign and share them between multiple campaigns.
You also have the option to unassign prompts and remove their association with a campaign. This may be the easiest way for those new to this plugin to begin.
Campaigns are an organizational tool for editors to manage prompts in Newspack. Assigning a prompt to a campaign will not affect whether readers will see that campaign.
Creating campaigns
There are two ways to create a campaign. The first and easiest way is from the Campaigns dashboard:
- Access the Campaigns tool from your Dashboard by going to Newspack > Dashboard > Campaigns. Or find it under Audience > Campaigns in your toolbar. The Campaigns tab automatically shows all currently active prompts on your site, regardless of the campaign. To add a campaign, click the “Add New Campaign” button.
- Name your campaign, then hit enter or click the “Add” button.
You may also create campaigns and assign them when editing a prompt. Look for the Campaigns panel in the editor sidebar.
Managing campaigns
Once you’ve created your campaigns, you’ll see them listed in the campaign filter dropdown under the Campaigns tab. The dropdown shows “Active Prompts” by default. Click on it to see the list of campaigns and filter the list of prompts by campaign.
Once you’ve filtered by a campaign, you can manage its prompts in a few ways. Click on the 
button next to the campaign’s name to view the following menu options:
- Click Activate All Prompts to set all prompts in the currently viewed campaign to active status. Only active prompts will be shown to readers. Clicking this button will also automatically deactivate all prompts not in the currently viewed campaign. This is a way to “switch on” a campaign while turning off another campaign in a single step.
- Click Deactivate All Prompts to set all prompts in the currently viewed campaign to inactive (draft) status. These prompts will no longer be seen by readers until they are activated again. Clicking this button will not affect any other prompts outside the currently viewed campaign.
- Click Duplicate to create a duplicate of the currently viewed campaign, containing all the same prompts. Note that duplicating a campaign will not duplicate its prompts — it will assign the existing prompts to both the original campaign and its duplicate.
- Click Rename to rename the campaign. This is for your organizagtional purposes only — readers will never see the name of any campaigns, nor will they see which campaign a prompt belongs to.
- Click Archive to archive the campaign. Archiving a campaign will move it to the bottom of the campaign filter dropdown list under an “Archived Campaigns” heading. Note that archiving a campaign will NOT delete or deactivate any prompts in that campaign. This option is replaced with an Unarchive option for archived campaigns.
- Click Delete to delete the campaign. Note that deleting a campaign will not delete or deactivate the prompts in that campaign — it will just remove the campaign assignment from its prompts. Readers will see the prompts until they are deactivated or deleted. If you remove all campaign assignments from a prompt, you can still find them by filtering by the “Unassigned” option in the campaign filter dropdown.
Once you’ve created your campaigns, you’re ready to create some audience segments to target your readers. Read more about audience segmentation here.
Audience Management Campaign
If you’re using the Audience Management system, you can set up Newspack Campaigns with a default campaign consisting of several prompts and audience segments designed to help improve audience engagement and conversions for most Newspack sites. Read about how to set up the Audience Management system to use this default campaign.
Unassigned prompts
For beginners, it may be easiest to create a few prompts and organize them later, or just leave them unassigned.
To do this, don’t click the blue “Add New Campaign” button. Leave the dropdown set to “Active Prompts” and begin by clicking the “Add New Prompt” button inside the gray bar below titled “Everyone.” Then follow these instructions.